Eckhardt Advisors
Driving Immersive Music Experiences in Gaming and Beyond
We leverage deep expertise in music, gaming, and advertising to deliver comprehensive solutions in music supervision/licensing, strategic partnerships, and talent endorsements.
Your Vision. Our Expertise. Unforgettable Engagement.
Industry Leadership
Led by Randy Eckhardt, an award winning pioneer in bridging games and music for almost 30 years, including spearheading initiatives for EA Sports and Guitar Hero Series
Trusted Partner
Clients include AAA and Indie game publishers, advertising agencies, record labels, music publishers, and artist management.
Entrepreneurial Spirit
We work 24/7 to ensure our clients needs and projects are always completed on time and under budget.
Our Core Services
Music Licensing & Negotiation
Providing EXPERT negotiation with major labels and publishers, ensuring timely and properly licensed music.
Music Strategy & Curation
Developing comprehensive music strategies, budget and curating optimal selections for gameplay, monetization, and marketing.
Strategic Partnerships
Building relationships with music industry stakeholders, artists and brands for our clients, crafting and executing compelling value programs.
Immersive Experience Production
Capturing and Live Streaming for concerts and events.
Gaming Industry Accomplishments
Electronic Arts/EA SPORTS
  • First Head of Music/Artist/Label Relations
  • John Madden Football, Knockout Kings, NASCAR Racing, ROAD RASH
  • Produced 1st Video Game Music Video with World Famous Boxing Legends included for Knockout Kings (Joe Frazier, Sugar Shane, Floyd Mayweather)
  • Executive Producer Credit for "Road Rash The Album" released by Atlantic Records
GUITAR HERO Franchise
Led Music Supervision/lLicensing, talent endorsements and lifestyle/brand partnerships
  • Acquired for $400m ++ collectively
  • Positioned franchise as a "Cultural Phenomena"
  • 40 million units sold, $3 billion in gross revenue
  • 3 Different Band specific versions (Van Halen, Aerosmith, Metallica)
Marvel's Guardians of the Galaxy
Soundtrack Awards including;
  • Playstation Soundtrack of the Year, IGN Soundtrack of the Year, G.A.N.G Music of year, Steam Awards Best Soundtrack, BAFTA Audio Achievement
Major Artist Collaborations
  • Beyoncé, Taylor Swift, Britney Spears, Nicki Minaj, Slash, DMX, Deadmau5, Katy Perry, The Rolling Stones, Snoop Dogg, Usher, Imagine Dragons, The Weeknd, Rick Astley
Game Publisher Clients/Games
  • NEX Playground "Starri" & "Barbie Dance Party"
  • Oculus "SmashDrums"
  • My Games "War Robots"
  • Oculus "FitXR"
  • Square Enix "Marvel's Guardians of the Galaxy" & "Avengers"
  • THQ WME's "Smackdown", "MX Supercross", "PRIDE"
  • Ubisoft "Rayman 3" & "Dance Flow"
  • Konami "DDR" & "Karaoke Revolution 1 & 2"
  • Sega "Crazy Taxi I,II, III", "Jet Set Radio"
  • LucasArts "Full Throttle 2"
  • Eidos "Get On Da Mic"
  • XBOX "Music Mixer"
  • Akklaim "RockFree"
Speaker History
  • GamesBeat Summit
  • MIDEM
  • CANADIAN MUSIC WEEK
  • SYNC UP/NOLA
  • CES Innovation Summit
News

WIRED

This Marvel Game Soundtrack Has an Epic Origin Story

'Guardians of the Galaxy' has one of the 2021's most ambitious video game scores. An MCU-obsessed composer and a made-up metal band brought it to life.

Gamemusic | Listen to games

Does licensed music help to sell games?

As of today there are enough articles praising Fifa 22 soundtrack, days before the actual game release, that you cannot help but wonder...

VICE

The Oral History of 'Guitar Hero'

How to accidentally change the world.

GamesIndustry.biz

How does the games industry solve its problem with music licensing?

Video games have been using licensed music in their soundtracks since the 80s. Midway's 1983 arcade game Journey featur…

Advertising Campaigns
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Advertising Music Supervision
  • Marvel's "Guardians of the Galaxy/Rick Roll" (Rick Astley "I'm Never Gonna Give U Up"
  • Nex Playground "Play That Move You" (Romantics "What I like About You"
  • DocuSign (Ramones "Blitzkrieg Bop")
  • Juniper Networks (John Lennon "Watching the Wheels")
  • Marvel's "Guardians of the Galaxy" (Motley Crue "Kickstart My Heart")
  • Vespa "Vespamania" (The Minders "Hooray for Tuesday")
  • ServiceNow (Asgeir "Breathe")
  • MyGames "Sparrow" (Jonathan Roy "Keepin Me Alive")
  • Xsolla "X.LA Metaverse" (Lukas Graham "Fever")
  • Ca Technologies "The Faint "The Geeks Were Right"
Why Eckhardt Advisors?
Unparalleled Expertise
Deep expertise in music, gaming, and interactive entertainment since the early 90s.
Proven Track Record
Success from groundbreaking projects like "Guitar Hero", EASports, Marvel's "Guardians of the Galaxy"
Expansive Industry Network
Extensive relationships with major labels, publishers, and artists for unparalleled access.
Strategic Approach
Holistic music strategies for dynamic audio and innovative monetization.
Efficient Execution
Expert navigation of complex licensing challenges with streamlined processes.
Holistic Value Creation
Comprehensive value through strategic advice on label and brand alliances, and talent endorsement.
Let's Create Together
Randy Eckhardt
(415) 265.2956
randy@eckhardtadvisors.com

IMDb

Randy Eckhardt | Music Department, Additional Crew, Producer

Known for: Marvel's Guardians of the Galaxy, Marvel's Avengers, Road Rash